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Comparing Customer 2.0 to a Bumble Bee

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It’s almost the end of summer: barbecues, watermelon, sandy feet, #45 suntan lotion, beach towels, and bumble bees. Or at least getting bit by something. Ouch! Recent studies on consumer behavior have compared it to the flight of the bumble bee. As Erich Joachimsthaler wrote in his Flight of the Bumble Bee article: “Consumers behave […]

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